Stefania Gogna
Semiotician
Member of IASS (International Association for Semiotic Studies) and AISS (Italian Association of Semiotic Studies), I have been involved in Marketing Research, quantitative, qualitative and integrated, for the main Italian and International Research Companies.
Specialising in Semiotics and Cross-Cultural Analysis of various markets, including Japan and South-East Asia, I define myself as a Brand Strategist and an Opportunity-Maker.
After having collaborated with the "Faculty of Business and Economics" in Pavia, and teaching at "Accademia di Comunicazione" in Milan, at present I'm Research Methodology Consultant at CREMIT, Research Center for Media and Technology Education, at the Catholic University of Milan.
Currently, I am also engaged in international cultural studies for understanding the context of brands and helping their coherent positioning.
One of my high-level specialisations is the combined use of Semiotics with lexicographic software, an innovative methodology for the Social Media Content Analysis (Nethnography), to understand the brand positioning and to design the structure of advertising campaigns.