Member of IASS (International Association for Semiotic Studies) and AISS (Italian Association of Semiotic Studies), I have been involved in Marketing Research, quantitative, qualitative and integrated, for the main Italian and International Research Companies.
Specialising in Semiotics and Cross-Cultural Analysis of various markets, including Japan and South-East Asia, I define myself as a Brand Strategist and an Opportunity-Maker.
After having collaborated with the "Faculty of Business and Economics" in Pavia, and teaching at "Accademia di Comunicazione" in Milan, at present I'm Research Methodology Consultant at CREMIT, Research Center for Media and Technology Education, at the Catholic University of Milan.
Currently, I am also engaged in international cultural studies for understanding the context of brands and helping their coherent positioning.
One of my high-level specialisations is the combined use of Semiotics with lexicographic software, an innovative methodology for the Social Media Content Analysis (Nethnography), to understand the brand positioning and to design the structure of advertising campaigns.
WHAT PEOPLE SAY
"I have never met anyone or will ever meet anyone quite like Stefania. She really is the most unique human being, with the most brightest mind I have ever known! A true genius at what she does. Yes, she will hate me for saying this… Her brain is invaluable. Her knowledge infinite. Her work is perfection. Her aura inspiring. I have known her for nearly 10 years but it feels like a lifetime… A great friend and associate. Sometimes we have worked alongside each other, sometimes I’ve worked for her (btw, a great honour) and vice-versa. And throughout that time I have valued her opinions over most others.
What truly stands out for me, is her immense level of expertise and knowledge. Every day she is learning and improving herself and to go that extra mile! Nothing ever phases her and she never ceases to surprise me or her clients who are always blown away by her mind and work.
She is a true leader, a Captain who can steer the ship but supports her crew too.
For me she is a great role model and source of inspiration.
But she really is the ‘best in the world’ at what she does. me she is a great role model and source of inspiration. It’s very rare in this world to find individuals that can inspire, support and teach you in the way she does, but Stefi is one of those people. An absolute professional, clever and funny; a fantastic person at heart. The Best in the World!"
— Suki Bains
Creative Semiotician & Cultural Strategist.
Designer, Illustrator & Lecturer