Client: Coccinelle - Italy.

The Challenge: 

To understand the Coccinelle brand image compared to Furla, the main competitor, by identifying the corresponding brand positioning.

Methodology: 

Ethnography within Social Media, combined with linguistic and statistical software tools, in order to give qualitative analysis a scientific basis – through the use of mathematical algorithms.

Performance: Identification of the two leading brands’ essence and understanding of their differential cultural perception.

 

Semiotics provides practical tools and extremely effective insight to strategic research, in order to guide the brand communication and positioning.