Client: Educational Institution.
Main objective: To identify the differences both in positioning and in target customers.
Methodology: Ethnography within Social Media combined with linguistic and statistical software tools, in order to create semiotic mapping of meanings.
Understanding the culture in fashion and people's desires. Visual representation of the emergent fashion patterns.
(N)ethnography analyses people’s free flowing speeches within Social Media. It provides insights related to symbols, deeper meanings, patterns of consumption, about the target groups of people.